- Reviewed the existing front-end theme to identify gaps, inconsistencies, and performance issues.
- Rebuilt and customized the theme within a modern, flexible framework to preserve brand identity while introducing improved responsiveness, accessibility compliance, and faster load times.
Site Search
Supercharging Online Retail Performance through Future-Ready Platform Modernization
-
5x
New-Customer Sales In 3 Months
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15%
Growth In Average Order Value
About the Client and Project
Since 2012, this Swedish firm has delivered ethically sourced, zero-waste apparel and textiles, offering certified green customization for global retail and corporate clients. As demand for eco-friendly personalization grew, their dated e-commerce platform and fragmented digital ecosystem became a bottleneck, limiting sales growth and operational efficiency.
Unified Infotech partnered with them to re-engineer and modernize their entire online retail platform, replacing outdated infrastructure with a future-ready, scalable, and high-performing solution. The new platform delivers a frictionless shopping experience, robust backend capabilities, faster performance, and enterprise-grade security, enabling the business to meet growing customer demand while staying true to its sustainability mission.
Industry
E-commerce
Project Duration
20 months
Team Size
8
Client Location
Helsingborg, Sweden
Engagement Model
Dedicated Team
Background and Strategic Fit
Our client, a recognized leader in sustainable e-commerce, caters to two types of customers:
- B2C Users – Individual buyers purchasing for personal use.
- B2B Users – Businesses purchasing in bulk at discounted rates.
The company’s business platform allows customers to customize products with prints, logos, and designs. For custom orders, an independent quotation system is integrated to support communication and order management. The admin team processes these requests, generates quotations, and converts into orders.
As the business scaled, the platform’s limitations became clear:
- Slow load times during high traffic
- A dated user interface that lacked modern personalization features
- Limited in-built capabilities for marketing, analytics, and customer engagement
- Over-reliance on outdated integrations and third-party plugins
- High maintenance costs due to compatibility issues
- Security vulnerabilities without consistent updates
These issues prompted the client to partner with us for a full-scale platform re-engineering that would deliver greater agility, scalability, and functionality — without locking them into the constraints of their previous system. They approached us to implement this upgrade and address these critical challenges effectively.
Services Offered
Challenges
01
Design & Theme Migration
The platform’s previous design was tightly coupled with an outdated front-end framework, making it difficult to retain the brand’s visual identity in a new, modern environment. Achieving the right balance between a fresh look and brand consistency demanded detailed theme redevelopment and rigorous visual testing.
02
Custom Feature Compatibility
Over the years, numerous bespoke features had been added to handle product customization, bulk orders, and unique pricing models. Many of these were built using legacy code that couldn’t simply be ported into the new architecture. Each feature had to be redeveloped or reimagined for compatibility with the upgraded platform.
03
Data Migration Complexity
The client’s vast repository of products, customer records, orders, quotations, and purchase histories was stored in a structure incompatible with the new system. Ensuring complete, lossless migration meant designing custom scripts, mapping legacy fields to the new database schema, and performing multiple trial runs before going live.
04
Performance & Infrastructure Tuning
The business needed to handle larger spikes in traffic without latency. This required a modern hosting environment, upgraded server resources, optimized caching, and fine-tuning of queries to ensure sub-second response times even during sales campaigns.
05
Backend Usability & Admin Retraining
The new admin interface came with advanced capabilities and a reorganized structure, which, while beneficial, also meant a learning curve for the internal team. We introduced tailored admin panel configurations and hands-on training to ensure workflows were faster, not disrupted.
06
SEO & Traffic Retention
Migrating to a re-engineered platform risked disrupting established search rankings. Preserving SEO value meant replicating the old URL structure where possible, customizing redirects, and integrating marketing-friendly tools to support ongoing growth.
07
Limited External Documentation
With the re-engineered platform being a highly tailored build, there was no “off-the-shelf” documentation to refer to. Our team created a detailed, custom knowledge base for both developers and client-side administrators to ensure operational continuity.
Client Goals
The client entered this engagement with a clear vision: to position themselves as a global leader in sustainable e-commerce while enabling operational efficiency, customer satisfaction, and measurable growth. Their goals extended beyond the technical rebuild. They wanted to:
- Develop a future-ready, modular platform capable of adapting to new features, integrations, and market demands without extensive redevelopment.
- Provide an intuitive, high-quality product customization journey for both B2B and B2C customers that help boost conversions, encourage larger basket sizes, and increase repeat purchases.
- Ensure the platform meets modern data protection standards and is resistant to emerging security threats while handling sensitive customer data.
- Promote and prioritize ethical choices, environmentally friendly transfer prints, local production, and environmental certifications.
- Incorporate sustainability tips, product care guides, and eco-friendly recommendations into the buying journey to inspire informed purchasing decisions.
Solutions Provided
In view of the client’s need for a more sustainable, high-performance, and scalable e-commerce operation, the platform was fully re-engineered to deliver long-term operational efficiencies
Theme Development
Custom Functionality Development
- The legacy environment relied on more than 50 extensions and bespoke features, many of which were incompatible with current frameworks.
- Custom solutions were developed to replicate and enhance these capabilities within the new architecture.
- Built complex JavaScript modules to deliver a dynamic quotation system, enabling customers to configure products, upload designs, generate instant quotations, and calculate totals inclusive of taxes, shipping, discounts, and coupons.
- Integrated the quotation module directly with order processing, purchasing, and production workflows to create a seamless backend process.
Performance and Hosting Optimization
- Upgraded to a high-performance hosting environment supporting the latest PHP versions, enhanced memory allocation, and modern caching technologies.
- Optimized performance configurations, implemented load balancing, and refined database queries to ensure consistently fast, reliable user experiences even during peak demand.
SEO Enhancements
- Developed a custom URL management layer to generate SEO-friendly product, category, and manufacturer URLs.
- Optimized metadata, structured data, and redirects to retain existing search engine rankings while improving organic visibility for target keywords.
Comprehensive Data Migration
- Mapped and transformed the legacy database structure to align with the new platform schema.
- Created and executed automated scripts to migrate large datasets including products, categories, product options, customer profiles, quotations, purchase orders, and production records.
- Performed multiple rounds of validation and live-environment simulations to ensure complete data integrity, zero downtime, and uninterrupted business operations.
Key Functionalities
Redefined sustainable shopping with a reengineered e-commerce platform built on customization, security, and efficiency
Personalized Product Customization
- Print options for clothing
- Add pictures/images to products
- User-driven customization pipeline
Advanced Cart Management
- Multi-size selection
- Quantity variation in a single order
- Simplified bulk purchases
- Responsive cart design
Secure Checkout Process
- Svea checkout integration
- Enhanced payment security
- Streamlined payment experience
Order Workflow Segregation
- Separate flows for print and non-print orders
- Quotation generation for print orders
- Backend link for final payment
- Direct checkout for non-print orders
Technology Stack
- Frontend: Create responsive, user-friendly interfaces with smooth and accessible interactions.
- Backend: Power core application logic, secure data handling, and process automation.
- Database: Manage structured business information for reliability, speed, and scalability.
- Version Control: Enable collaborative development with efficient tracking and change management.
Results
When our client sought to advance the functionalities of its business platform, it turned to Unified Infotech. As a digital partner of choice, we strategically helped improve and scale their e-commerce capabilities and contributed significantly to their vision of becoming a more sustainable enterprise.
- Enhanced Core Platform Capabilities
Redesigned and optimized the platform’s native functionalities to support faster product launches, streamlined order management, and richer customization options for customers. - Seamless Integration with Third-Party Systems
Enabled smooth interoperability between the new platform and multiple external services, including payment gateways, marketing automation tools, and advanced analytics platforms, ensuring a unified operational ecosystem. - Improved Site Performance and User Experience
Optimized hosting, code structure, and caching strategies to deliver faster page loads, responsive design, and intuitive navigation, resulting in a smoother and more engaging shopping journey. - Strengthened Security and Reliability
Implemented advanced security protocols, real-time monitoring, and automated backup systems to safeguard data, maintain compliance, and ensure uninterrupted business continuity.
5 x
New-Customer Sales In 3 Months
15 %
Growth In Average Order Value
